Reign Swim is a swimwear and loungewear brand celebrating women with fuller busts.We exist to provide fuller bust women fashionable and functional designs that are aligned with the current trend that they love.

We stand for you, loving the skin you’re in, being unashamed and unapologetic and hope to empower women to feel comfortable and free whilst lounging at home, laying out on the beach or chilling in the pool. 

We are committed to providing you with a contemporary, beautiful and fun design that offer adequate support and fit.

A big thing for us is that we don’t want fuller bust women to feel like a specialist customer by missing out on the trendy and stylish designs currently on the market But rather we want our ladies to feel like any other customer when shopping for swimwear or loungewear pieces. We want fuller bust women to experience choice and to feel comfortable shopping, assured that if they select a specific size in a particular design, that it’ll fit as expected. For this reason, we have spent time developing our own sizing system where our range starts from UK bust size F-K and dress size 8-18: because size is key to finding the perfect fit.