COMFORT MEET STYLE

WIRE-FREE

Our bralettes and swimwear are designed to provide stunning shape and support, without the need for wires.

A lot of work has gone into crafting designs that incorporate design features that are geared to ensuring you get the support you need.

Fashionable AND functional DESIGNS

COMFORT + STYLE

Raise your hand if you love fashion and just so happen to be busty 🙋‍♀️.

We exist for you, we create fashionable and functional pieces for the fashion forward woman that is often forgotten about. All our pieces have unique design features for signature styles that are assured to fit a bigger bust yet small frame. 

FIND YOUR PERFECT FIT

14 Day Fit Guarantee

We know how difficult it is to find that perfect fit as a busty girl that's why you can shop and return anything that doesn't fit within 14 days of purchase!

Why People love us

CHECK OUT THESE REVIEWS FROM REAL CUSTOMERS

find your perfect fit

Unsure of what size to go for? Check out our size chart to convert your bra size into your Reign Swim size. If you are in between sizes we recommend you go for the bigger of the two sizes.

HELP ME FIND MY SIZE

Blog posts

Big Bust No Fuss

Big Bust No Fuss

Nowadays we find ourselves surrounded by so many “perfect women,” big bust or no big bust that it’s possible we often find it hard to love ourselve...

Read more